05/05/2010
09/22/2009
Lotus Knows... It is time to Blast Off! (UPDATED)
Category LotusKnows
Yesterday was the official launch of the Lotus Knows marketing campaign. Ads should start appearing in various print and online publications right away and the new lotusknows.com website is launching TODAY!
Just a few of the places where the adds might start appearing are:
Wired, Business Week, Wall Street Journal, Boston Globe, ESPN.com, CNN.com, ABCNews.com, and Google/Yahoo of course.
Another advertising area that I'm rather interested in is what they call the "Out of Home" plan. This deals with advertising that you might see away from your home. For example, there's going to be a push in certain airports to place signage near the Flight Information screens as well as sponsoring free wi-fi. I'm looking forward to seeing these "In the Wild". They even have a tour bus all decked out for the campaign.
And of course there's the website. lotusknows.com. The website comes in 2 flavors. An HTML version and a full screen Flash version. The full Flash version is the site to try. It loaded fast and it looks great! It looks VERY well done.
I LOVED seeing a section on the website called "Lotus Experts". What do they have there? Links to LotusUserGroup.org and PlanetLotus!! It's great to see IBM/Lotus really starting to embrace the community with first the OpenNTF efforts, then with the IdeaJam, and now giving the community very nice recognition on the website. Heck they even integrated Twitter into the site. Click on "Try Lotus" and you'll see tweets with the hashtag #lotusknows.
I also really like how you can get to the trial software right from the lotusknows.com site. Anything that makes playing with the software easier for prospective users is a good thing if you ask me.
I'm looking forward to seeing how this works out. We've been waiting for something for a long time to help get the word out and I think this is a really good first start.
UPDATE:
Ads have been spotted today in the Wall street Journal and the Boston Globe print editions.
Yesterday was the official launch of the Lotus Knows marketing campaign. Ads should start appearing in various print and online publications right away and the new lotusknows.com website is launching TODAY!
Just a few of the places where the adds might start appearing are:
Wired, Business Week, Wall Street Journal, Boston Globe, ESPN.com, CNN.com, ABCNews.com, and Google/Yahoo of course.
Another advertising area that I'm rather interested in is what they call the "Out of Home" plan. This deals with advertising that you might see away from your home. For example, there's going to be a push in certain airports to place signage near the Flight Information screens as well as sponsoring free wi-fi. I'm looking forward to seeing these "In the Wild". They even have a tour bus all decked out for the campaign.
And of course there's the website. lotusknows.com. The website comes in 2 flavors. An HTML version and a full screen Flash version. The full Flash version is the site to try. It loaded fast and it looks great! It looks VERY well done.
I LOVED seeing a section on the website called "Lotus Experts". What do they have there? Links to LotusUserGroup.org and PlanetLotus!! It's great to see IBM/Lotus really starting to embrace the community with first the OpenNTF efforts, then with the IdeaJam, and now giving the community very nice recognition on the website. Heck they even integrated Twitter into the site. Click on "Try Lotus" and you'll see tweets with the hashtag #lotusknows.
I also really like how you can get to the trial software right from the lotusknows.com site. Anything that makes playing with the software easier for prospective users is a good thing if you ask me.
I'm looking forward to seeing how this works out. We've been waiting for something for a long time to help get the word out and I think this is a really good first start.
UPDATE:
Ads have been spotted today in the Wall street Journal and the Boston Globe print editions.
08/17/2009
Lotus Knows Marketing through Collaboration
Category lotusknows
This morning I had the opportunity to participate on the Blogger Briefing call regarding the upcoming "Lotus Knows" campaign. This has been summed up by a number of of posts on Planet Lotus already. Probably John's article is the most detailed that I've seen so far.
I'm excited about this because not only is Lotus making a major marketing push, which is something many of us have wanted for a long time, but they're going with their strength - Collaboration. In the upcoming IdeaJam we'll be able to share ideas and stories and help get the message across.
How cool is that? We've been asking for Marketing efforts and they are not only giving it to us but asking for us to help! Sounds like this is exactly what we've been wanting. Please register at IdeaJam and post your ideas or comment on others. Now is the time to get off the sidelines and participate.
This morning I had the opportunity to participate on the Blogger Briefing call regarding the upcoming "Lotus Knows" campaign. This has been summed up by a number of of posts on Planet Lotus already. Probably John's article is the most detailed that I've seen so far.
I'm excited about this because not only is Lotus making a major marketing push, which is something many of us have wanted for a long time, but they're going with their strength - Collaboration. In the upcoming IdeaJam we'll be able to share ideas and stories and help get the message across.
How cool is that? We've been asking for Marketing efforts and they are not only giving it to us but asking for us to help! Sounds like this is exactly what we've been wanting. Please register at IdeaJam and post your ideas or comment on others. Now is the time to get off the sidelines and participate.
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