Lotus Knows Marketing through Collaboration
Category lotusknows
This morning I had the opportunity to participate on the Blogger Briefing call regarding the upcoming "Lotus Knows" campaign. This has been summed up by a number of of posts on Planet Lotus already. Probably John's article is the most detailed that I've seen so far.
I'm excited about this because not only is Lotus making a major marketing push, which is something many of us have wanted for a long time, but they're going with their strength - Collaboration. In the upcoming IdeaJam we'll be able to share ideas and stories and help get the message across.
How cool is that? We've been asking for Marketing efforts and they are not only giving it to us but asking for us to help! Sounds like this is exactly what we've been wanting. Please register at IdeaJam and post your ideas or comment on others. Now is the time to get off the sidelines and participate.
This morning I had the opportunity to participate on the Blogger Briefing call regarding the upcoming "Lotus Knows" campaign. This has been summed up by a number of of posts on Planet Lotus already. Probably John's article is the most detailed that I've seen so far.
I'm excited about this because not only is Lotus making a major marketing push, which is something many of us have wanted for a long time, but they're going with their strength - Collaboration. In the upcoming IdeaJam we'll be able to share ideas and stories and help get the message across.
How cool is that? We've been asking for Marketing efforts and they are not only giving it to us but asking for us to help! Sounds like this is exactly what we've been wanting. Please register at IdeaJam and post your ideas or comment on others. Now is the time to get off the sidelines and participate.
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