Lotus Knows.... Marketing!
Category #IamLUG
At the opening general session of IamLUG today,Lotus announced a new marketing program called Lotus Knows.... This program will run for 18-24 months and will be located in places like taxi cab roofs and airports and print.
Another aspect of this campaign is that Lotus will reach out to the community via twitter, blogs and other social networking and will allow us to help modify the message with our own experiences. I relly like how they will be using some partner products like IdeaJam to facilitate this information.
Time will tell how effective this will be but it will be neat to see the process. I can't wait to see it and to try and get involved.
At the opening general session of IamLUG today,Lotus announced a new marketing program called Lotus Knows.... This program will run for 18-24 months and will be located in places like taxi cab roofs and airports and print.
Another aspect of this campaign is that Lotus will reach out to the community via twitter, blogs and other social networking and will allow us to help modify the message with our own experiences. I relly like how they will be using some partner products like IdeaJam to facilitate this information.
Time will tell how effective this will be but it will be neat to see the process. I can't wait to see it and to try and get involved.
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